Hi! I’m Meredith!

I'm a product professional with a 15+ years of experience. I’ve got a knack for creative problem-solving, adaptability, project management, and team leadership. I enjoy learning, collaborating, and turning innovative ideas into action. My passion is creating accessible, intuitive, and delightful user experiences—and have fun doing it. Let’s connect and build great things together today!

About Me

Versatile product professional with expertise in SaaS, E-Commerce, Marketing Automation, Healthcare Industry Software, and Internal Knowledge Management Tools, spanning both startups and large organizations. Adept at leading cross-functional teams, driving product development, and optimizing workflows to enhance efficiency and engagement. Passionate about user-centric, persuasive, and accessible design, ensuring intuitive experiences that meet diverse user needs. Known for excellent written communication skills, translating complex technical concepts for both technical and non-technical audiences. A strategic thinker who blends data-driven insights with creative problem-solving to deliver impactful solutions in fast-paced, evolving industries.

Key Competencies

A/B Testing • Accessibility (WCAG Compliance) • Agile Methodology • Agile/Scrum • API Integrations • Brand Messaging • Card Sorting • Competitive Analysis • Competitive Benchmarking • Content Management • Content Strategy • Conversion Rate Optimization (CRO) • Copywriting for UX • Cross-Functional Collaboration • Customer Experience (CX) • Customer Segmentation • Dashboard Creation • Data-Driven Decision Making • Data Visualization • Design Sprints • Design Systems • Design Thinking • Designing for Scale • Email Marketing • Feature Prioritization • Field Studies • Focus Groups • Funnel Analysis • Heuristic Evaluation • Human-Computer Interaction (HCI) Principles • Information Architecture • Information Architecture Planning • Interaction Design • Journey Mapping • KPIs • Mapping Customer Experiences • OKRs • Performance Metrics • Persona Development • Persuasive Design • Product Road mapping • Project Management • Prototyping • Quantitative & Qualitative Research • Requirements Gathering • Responsive Design • SEO Optimization • Stakeholder Communication • Stakeholder Management • Storyboarding • Survey Design • Technical and Non-Technical Communication • Tree Testing • UI/UX Best Practices • Usability Testing • User Behavior Analysis • User Interviews • User Research • User Testing • Web Performance Optimization • Waterfall Methodology • Wireframing • Workshop Facilitation

Employment History

OpenLoop • Senior Product Designer

Remote from Albuquerque, NM - 2022 - 2023

  • Directed strategic initiatives for telehealth solutions, ensuring alignment with market trends and customer needs.

  • Defined and executed roadmaps, balancing innovation and business objectives to maintain competitive positioning.

  • Mentored team members, fostering skill development and promoting a culture of excellence.

boomtime • Product Director / Director of Development

Remote from Albuquerque, NM - 2022 - 2023

  • Managed a diverse product portfolio, defining strategic goals and overseeing execution across cross-functional teams.

  • Conducted in-depth market analysis to identify trends and incorporate insights into product strategies.

  • Mentored junior employees, enhancing team performance and fostering a collaborative environment.

boomtime • Product Manager

Albuquerque, NM - 2018 - 2020

  • Managed a diverse product portfolio, defining strategic goals and overseeing execution across cross-functional teams.

  • Conducted in-depth market analysis to identify trends and incorporate insights into product strategies.

  • Mentored junior employees, enhancing team performance and fostering a collaborative environment.

boomtime • Marketing Consultant

Albuquerque, NM - 2017 - 2020

  • Partnered with small business clients to design and develop customer-facing websites that aligned with their brand identity and business objectives.

  • Worked closely with clients to conduct in-depth research on user personas, develop wireframes and user flows, and analyze performance data for continuous UX improvements.

  • Collaborated with clients to strategize, write, and automate email, social media, and website-based marketing campaigns to increase engagement and drive traffic.

Willis Towers Watson • Portal Consultant

Arlington, VA, Los Angeles, CA, & Remote - 2011 - 2016

  • Led high-profile product initiatives for internal benefits portals, integrating data from multiple benefits providers to create a seamless, user-friendly experience for employees of Fortune 500 companies.

  • Conducted usability tests to gather employee feedback, identify pain points, and refine portal design for improved accessibility and ease of use.

  • Collaborated on-site with clients' benefits and technology teams to assess needs, facilitate information architecture sessions, and conduct user interviews, delivering customized portal designs that enhanced employee experience and engagement.

Education

Bachelor of Arts, English Literature - Pomona College, Claremont, CA

Minor in Spanish Literature

Special Studies in English Literature at Cambridge University, Cambridge, UK

Certifications

Certified User Experience Analyst (CUA), Human Factors International

Certified Usability Analyst (CXA), Human Factors International 

Tools & Technologies

Adobe Products • Asana • Balsamiq • Canva • ClickUp • CSS • Figma • FullStory • Google Analytics • Google Forms • Google Suite • Google Workspace • HTML • Jira • Microsoft Suite • Miro • Monday.com • Notion • Optimal Workshop • Shopify • Slack • Squarespace • SurveyMonkey • Teams • Trello • Wix • WordPress • Zendesk